PPC Scout: The Basics

PPC Scout is AMZShark's unique tool that lets you research the pay-per-click details of a wide range of keywords at once.  This tool can help you find out what keywords competitors are using for ads, and how much competition there is between keywords.

Pay-per-click advertising (PPC) is the best way to promote your Amazon products.  It is a worthy investment of your time and money.

We suggest running a job through Keyword Explorer, then copying those results in bulk and pasting them into PPC Scout.  You can add up to 200 keywords at a time.  PPC Scout lets you label each job you run in order to keep things organized. 

The data AMZShark yields can help you gain a better understanding of the differences between the keywords you choose to apply to your Amazon listing.  Compare price, rating, review count, and unique products for that keyword on the same table.